As predicted, YouTube is rolling out Movie Rentals.
Google is not afraid to experiment with business modes and indeed to make use of multiple revenue streams in the same content.
Coverage from Mashable
‘The Google-owned video site debuted online movie rentals today on a very limited basis, allowing users to rent five different flicks from the Sundance Film Festival using their Google Checkout accounts. The company says “a small collection of rental videos from other U.S. partners across different industries, including health and education, will be made available in the weeks ahead.”’
Coverage from NewTeeVee
“YouTube just announced on its blog that users will be able to rent movies from the site starting this Friday, but don’t hold your breath for streaming The Hangover anytime soon: The initial offering will consist of just five independent movies featured at this and last year’s Sundance Film Festival. The movies, which include the 2009 Sundance Audience Winner The Cove, will cost $3.99 a pop and are available until the end of Sundance on January 31st.”